A great unboxing experience plays a significant role in boosting sales and getting the attention of a large number of potential buyers. Your customer will engage with your brand for the first time after receiving their product. This first time needs to be special.
The candle industry is widely recognized. Everyone is obsessed with keeping scented candles at home to elevate the ambiance. You need to create an aesthetically pleasing package to offer your customers an unforgettable unboxing experience with candle boxes.
In this blog, we are going to help you understand the significance of a great unboxing experience. By the end, you will learn how to create the perfect packaging that can impress your customers and turn them into regular buyers.
Why Is the Unboxing Experience Important?
To you, an unboxing experience might just seem like unpacking. However, for your customers, that is not the case. Exciting candle unboxing can brighten your customers' day, as they are always anticipating their first experience with your product.
Social media has made the world a smaller place where people are connected and eager to share everything. Influencers, bloggers, and even users post all their unboxing experiences on social media. A good unboxing experience on social media will get you more customers and increase your brand’s reach.
Carefully and creatively crafted packaging will give the customer a great first impression of your brand as well as the product. It will help them gain a positive perspective on your brand. A great unboxing experience will also enhance your overall customer experience.
Also Read An Overview of the Importance of Packaging in Candle Sales
Designing the Perfect Candle Boxes
Custom packaging breathes a new life into your product. It acts as a marketing medium for your brand. To help you create your ideal candle boxes, we have listed out some key steps that you need to follow:
Choose a Suitable Packaging Material
Candles are made of highly sensitive materials. They need to be shipped in secure and safe boxes. Only high-quality packaging material can safeguard your products during transit. Some materials that offer excellent durability include,
- Cardboard
- Kraft
- Rigid
- Corrugated
If you are selling small candles, cardboard and kraft packaging can prove to be your best packaging choices. These materials have high tensile strength, which saves your packaging from all kinds of wear and tear. Both of the previously mentioned materials are eco-friendly.
Rigid and corrugated are two materials that are best suited to pack heavy-weight candles. They are sturdy and robust. Rigid material also offers a very premium presentation to your packaging. Corrugated material is best known for shipping, and it keeps your candle products intact.
All of these materials are of excellent quality. So, if you craft creative packaging out of these materials, you can offer a great unboxing experience to your clientele.
Go for a Creative Design
According to an article titled "Surprising Stats About Packaging," over 70% of Americans believe that the packaging design of a product highly influences their decision to buy. A retro or minimal design theme on your candle box can highlight the beauty of your packaging. It can also grab your customer’s attention and compel them to make a purchase.
Your design can have a distinctive look by utilizing aesthetically pleasing graphical imagery, typography, and shape. With the help of the design, you can also communicate important information about your product to your consumers.
Opt for a Functional Box Style
Choose a box style that doesn’t appear to be very traditional. Consumers are always attracted to products with unique packaging. Brands that offer their customers a pleasant and unexpected element through their products are known to be more successful than the rest.
Some popular candle box styles include:
- Two-piece Boxes
- Gable Boxes
- Luxury Rigid Boxes
- Tuck End Boxes
- Window Boxes
- Magnetic Closure Boxes
You can make your packaging look trendy with all these styles.
Add Branding Elements
Branding plays an important role in helping people recognize your brand. Adding certain branding elements, like a logo or tagline, to the packaging can help your customers remember your brand for a long time.
You can also add personal notes or stickers that can leave your customers in awe of your product. Clear brand information on the packaging can also help your customers have a hassle-free product experience.
Add the Latest Customization Features
Adding the latest add-ons and special features to your packaging can enhance its appeal. The following features can heighten the exquisiteness of your packaging.
- Spot Uv
- Aqua Coating
- Embossing
- Debossing
- Gold Foiling
- Silver Foiling
All of these features offer a delightful unboxing experience for your customers.
Wrapping Up!
We all know how important first impressions are. Your customer’s first impression of your packaging also holds great importance. When your packaging gets delivered to your customers, that’s the moment when they form an opinion about you. To offer your customers a delightful unboxing experience with candle boxes, you need to follow the above-mentioned steps.
Further Reading: Creative Packaging Ideas for Handmade Candles
If you are looking for a top grade packaging supplier, you can contact The Customize Boxes. We offer you wholesale candle boxes and your customers an unforgettable unboxing experience with candle boxes.
