Enhancing the user’s experience is the ultimate goal of every e-commerce brand, whether they’re selling lifestyle-related products or something unique. While the packaging communicates everything about the brand, sometimes the boxes are intentionally kept blank. But why? Because not all items should be exposed to all logistics crew and beyond.
If you’re curious about discreet packaging, here in this blog, we’ll show how it can provide an end-to-end secret packaging solution, keeping your brand or product identity anonymous. So, read on to know more.
Discreet Packaging: What Does it Mean?
In simple words, it’s a term for shipping products where the outer surface of the box/bag is kept plain. This makes it hard for the spectator to assume what’s inside. Thereby, prioritizing the privacy of the buyers and sellers alike.
In normal packaging boxes, where everything is visible on the exterior, in discreet packaging, it doesn’t have any:
- Brand’s logo
- Product name/images
- Taglines or slogans
Elements That Make a Discreet Package Distinctive
Since it’s all about privacy, what makes discreet packaging so unique from the rest? Well, it’s not one single item that contributes to its packaging, but more than one, as:
- Bleached, brown, or white corrugated material boxes
- Generic tape that is applied on the outside of the parcel to limit the visibility of the mentioned data
- Shipping labels, but the ones that don’t reflect the actual recipients so easily
Applications of Discreet Packaging Boxes
The usage of discreet packaging is not limited to only specific products or brands, but it is widely used in multiple industries, including:
- Medical products or medicines that should be delivered directly to the end-consumer, and no one should know what’s inside the parcel. For instance, these can be highly personally prescribed medications, etc.
- Political documents that must be shipped in utmost confidentiality, as they can cause disruption and may even go against the law.
- Gifts or high-value items that must be kept private until the beneficiary gets them by hand. It also makes them curious and increases their interest in what they’ve got.
- Adult items that can be apparel, which may be inappropriate to send in normal boxes, that expose the product and may make the receiver embarrassed in front of the delivery person.
Experience of Unboxing Discreet Packaging
To enhance the user’s unboxing experience while keeping privacy at the top, these boxes are added with:
- Kraft paper pieces to keep the product intact in its place, eliminating the roaming.
- Interior-printed designs to enchant the buyer, as the outside is too simple.
- Custom stickers on the inside of the box, either mentioning the product’s information or usage details.
- Finely-cut inserts to minimize the shock impact on the box and ensure the products are safely delivered.
Myths About Discreet Packaging
This or that! You may hear or read multiple things that are often associated with the discreet packaging. But how many of them are true? Have you ever asked yourself this question? Let’s debunk some of those myths one by one.
Myth 1: The courier company employees have no idea about the product! It’s true to some extent, but they may get the idea of the product, or if they demand that the seller fill out the shipping paper.
For instance, the seller has to provide the information on what they’re sending so things remain transparent and claims can be made easily. But don’t worry, they don’t disclose the information to anyone.
Myth 2: No one can track the shipment! Another vague statement often linked with the discreet packaging. Again, the aim is to keep you from the product’s identity; the shipment elements don’t have anything to do with it. The information, such as graphical ISO symbols, labels, fragile stickers, and batch barcodes, may be attached to the parcel.
Myth 3: Your products are safer inside discreet packaging. This can be or can’t. It’s just the package to carry the product in a non-transparent way. The safety element relies on the actual box’s material, safety add-ons, and more.
Do You Need Discreet Packaging?
Well, it depends on your packaging and shipping requirements. For brands that are selling basic consumable or usable products, there’s no need for them to consider it. But if your brand is targeting individuals and selling highly personalized items, discreet boxes complement the packaging. So, it varies from one brand to another. That’s why you should figure out the requirements rather than wasting your time on the irrelevant aspects.
If you find this overwhelming and tricky, don’t stress out. Discuss your concerns with a reliable packaging company as The Customize Boxes, and they’ll consult with you on every single aspect. Also, tell you how you can turn a first-time buyer into a loyal customer by just paying some more attention to the packaging materials, style, and features.
Yes, discreet packaging is totally legal in the United States if it complies with all of the official guidelines. The main purpose is to deliver the product in a secret manner, which isn’t prioritized for normal shipping.
Not at all. These boxes are not expensive but may even cut down the printing and finishing costs. So, brands can consider them as a viable choice.
If you don’t want to use discreet boxes and still want to keep the privacy of your products, then the alternatives are also available. These are bleached kraft paper or non-printed corrugated boxes. You can contact the shipping companies and they’ll offer you a suitable option.
They can be blank from every outer surface, but it’s not necessary. You can also customize the discreet boxes with patterned designs or random graphics that are just for presentation purposes. This has no link to the product or the brand by any means at all.
