Eco-friendly packaging is not just a trend but a need for a better environment. Single-use plastic is polluting the environment badly because it takes thousands of years to decompose. This is why industry experts and consumers prefer eco-friendly packaging.
Eco-friendly packaging can be made from renewable resources that can be recycled and biodegraded. Paper-based sustainable packaging is made from wood pulp and paper fibers to ensure environmental sustainability.
Every product-based brand must invest in sustainable packaging as it benefits them in the following ways. Read on!
What is Eco-Friendly Packaging and Its Types?
Product packaging that does not need a complex disposal process and is biodegradable is known as eco-friendly packaging. It is often made from plant-based materials like starches, wood pulp, leftover fibers, and paper fibers. The following are some popular eco-friendly packaging options you must explore:
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Custom Kraft Packaging
One of the popular sustainable packaging options is kraft packaging, which is 100% biodegradable. It is made from wood pulp. This is why the natural Kraft packaging has a natural brown color, which exudes charm and rustic appeal. Kraft paper is known for its strength and flexibility. You can create Kraft sustainable packaging boxes, wraps, bags, and tote bags however you want due to Kraft paper’s flexibility.
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Cardboard Sustainable Packaging Boxes
The next excellent sustainable paper-based packaging is cardboard boxes that are made from recycled paper and paper fibers. Cardboard boxes combine sustainability, functionality, and visual appeal. They are often used for shipping and moving heavier items. At the same time, small cardboard mailer boxes are used to ship retail products safely.
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Sugarcane Packaging
Another commendable packaging option is sugarcane packaging, which is made from the leftover sugarcane part called bagasse. It can also be used as the best sustainable alternative to Styrofoam or plastic disposable food packaging. Also, sugarcane packaging can be a good substitute for paper-based packaging if paper-based packaging is made at the cost of deforestation. Because forest loss is contributing to 10% of global warming.
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Mycelium Packaging Inserts
Get rid of plastic or Styrofoam inserts and replace them with eco-friendly mushroom packaging inserts. The root part of the mushroom is mixed with plant hurd, like hemp hur,d to make a substrate. That substrate is poured into different shapes and sizes of mould and let it dry to create sturdy inserts. Mushroom packaging inserts are mostly used for shipping fragile products like glassware and decorative items.
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Honeycomb Paper
Brands using plastic bubble wrap must replace it with eco-friendly honeycomb paper. The best thing about honeycomb paper is that it is equivalent to 20 rolls of plastic bubble wrap. Honeycomb paper does not need tapes and additional adhesives for closure because it has hexagonal cells that interlock with each other for a secure closure. So why don't brands use functional and cost-effective packaging?
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Starch-Based Packaging
Plastic packaging is one of the core reasons for the waste that affects the environment. Despite its negative impacts on the environment, plastic packaging is known for its strength and durability. Bioplastic is one of the best alternatives to plastic packaging as it is made from starch-based materials like corn starch.
Impresses Eco-Conscious Customers
Now people are more eco-aware and prefer buying stuff that is packed in sustainable packaging. Brands that use Eco packaging solutions can leave a greater impact on the customers than those that do not pay attention to sustainable packaging.
You can boost your product sales only when your product packaging attracts maximum customers.
The more eco-conscious customers you win, the more CLV your brand gains. Also, sustainable packaging helps evoke your customers’ emotions to encourage them to remain loyal to your brand.
Builds a Positive Brand Perception
Customers perceive your brand by assessing the product packaging. Eco friendly box packaging can also uplift your brand by shaping a positive perception. Brands need to build a stronger brand perception for a stronger brand positioning and image.
When customers get their products packed in sustainable packaging, they think that your brand is focusing on ethical practices, and the standards of your product quality will also be high.
Also, they feel a greater sense of reliability when they get their products packed in eco-friendly packaging boxes.
Improves Products’ Perceived Value
Customers often spend on products that have a higher perceived value. When your products are packed in sustainable and high-end packaging, customers will perceive them as of high value.
They would not hesitate to spend money on such products that are presented appealingly in eco-friendly packaging.
Moreover, eco-friendly packaging conveys an organic appeal. Your organic products, like homemade candles, organic soaps, or natural products packed in natural brown kraft paper boxes.
Increases Word-of-Mouth Marketing
Another benefit of eco-friendly packaging is that not only does it win customers’ trust, but it also fosters brand loyalty. Customers’ contemporary preferences include eco-friendly packaging due to their concern for the environment.
Brands get more recommendations from their loyal customers when they use sustainable packaging for their products.
People these days share their experience with brands on social media to raise awareness. And if they find your brand ethical and using visually appealing yet sustainable packaging, they would recommend your brand to friends and family.
This way, eco-friendly packaging helps brands improve word-of-mouth marketing to promote their brand and products.
Final Thoughts!
Let your brand remain at the forefront of the competition by using trendy and effective eco-friendly packaging. Eco-friendly packaging is made from biodegradable materials that do not harm the environment. Using eco-friendly packaging uplifts your brand in many ways, from building an ethical image to fostering brand loyalty by connecting with customers on a deeper level. All you need is to find a packaging partner that is committed to sustainability and customize 100% biodegradable packaging for your products. Let your brand make a difference with sustainable packaging!
Contact us at (972)-590-8867 or sales@thecustomizeboxes.com for your questions. We would love to answer them!
