PR boxes and influencer marketing plays an important role in boosting your business. According to a study shared by Marketing Dive:
"69% of customers trust the recommendations of the influencers"
Impressing prospects and converting them into potential customers is paramount to skyrocketing your business growth. An effective and persuasive PR box campaign can help you get a significant competitive edge and ultimately get a hike in your sales.
In this blog, we will discuss everything you need to know about PR boxes. Also, we will be exploring some effective tips for a fruitful PR box marketing campaign. Read on to find more!
What is a PR Box?
Public Relations or PR Boxes are the packaging boxes primarily used to promote your products on social media. These boxes are not meant to pack sellable items, rather they are sent to the influencers for marketing and branding of your business.
Custom PR boxes are mostly designed persuasively so they entice the influencer, look attractive in social media posts and reels, and fascinate your buyers. Sending these boxes to influencers has become a remarkable marketing strategy as it can exponentially increase your sales.
Significance of PR Boxes
Crafting attractive PR boxes for influencers brings endless benefits to your business. One of the most amazing advantages of customizing these boxes is that they boost your brand. Printing your brand logo personalized color scheme and other elements makes your customers remember your brand.
Sending these boxes with your valuable product can help you build a good relationship with the influencers. Reconnecting with them for future advertisement campaigns becomes easy for you.
Using these public relations boxes for your marketing campaigns also plays a role in skyrocketing your sales. This is because customers usually get inclined to buy your product backed by a positive review of an influencer.
Making an Influential PR Box Campaign Strategy
Making a strong and highly influential PR Box campaign strategy is necessary to achieve exponential business growth. Here are some easy ways to craft a compelling campaign by sending PR boxes to influencers:
Before formulating a strategy, you should know your aims and goals. Proceed with the strategy considering your specific business requirements, marketing objectives, and expected results.
Afterward, hunt for a reputable influencer to promote your campaign on social media. You should pay keen attention to the influencer’s audience demographics, content type, and public repute. All must coincide with your specific requirements so you can promote your products to the right audience.
Once you find the most suitable influencer to promote your campaign, move to designing an eye-catching and captivating PR Box. It should not only tell your product’s or brand’s story but also look unique and elegant in the unboxing video.
The final step is defining KPIs to track the performance of your campaign. This step will help you know whether your PR box campaign strategy succeeded or failed. You can also find out the room for improvement in your campaign through performance tracking.
KPIs to Track PR Box Campaign Performance
To run a successful campaign, you should define its KPIs (Key performance indicators) so that you can track the outcome of sending PR packaging boxes to influencers.
One of the commonest and most reliable KPIs is social media engagement. You can analyze how many people reacted to your campaign on social media showing how well your campaign performed.
Potential reach is also an important KPI to consider when tracking your campaign performance. More the potential influencers you reach more the engagement you can get that can help achieve the ultimate goal i.e. increasing your sales.
You can also track the geographical presence of your PR box campaign to verify its performance in your target region.
Tips to Design Persuasive PR Boxes for Effective Marketing
Unique PR box ideas can help you depict the distinctive picture of your brand to your customers. This is the reason why paying attention to persuasive and creative PR boxes is essential if you want to grow your business with influencer marketing. Here are some important tips to consider while designing your PR packaging boxes:
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Opt for Quality & Sustainable Packaging Material
Go for a durable yet enticing packaging material that not only protects your products on their way to reaching the influencers but also resonates with your brand image. Cardboard packaging boxes are mostly used in this regard because they are easy to customize and look appealing.
If you want to showcase the luxurious appeal of your products, you can choose famous rigid boxes due to their premium looks. You can also consider sustainable packaging solutions like Kraft packaging boxes to entice your eco-conscious buyers.
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Pay Attention to Unique Customization
Customization is paramount when you want to design your Influencer PR Boxes captivatingly. Select the shapes, sizes, and styles of the boxes wisely. Personalize everything to showcase the best aspects of your products and brands.
Take the freedom to go funky on social media and draw the attention of your target audience. For this purpose, think out of the box and pack your products in pillow or heart-shaped boxes. These designs can leave a lasting impression on your prospects converting them to your customers.
You can also go for unique box styles that enhance influencers' unboxing experience and look enticing in reels and videos. Should-neck and sleeve-slider designs are two of the most popular box styles famous for their trendy unboxing style.
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Print Appealing Graphics
Printing is important in enhancing the overall look of your PR boxes. Adding persuasive graphics and eye-catching imagery to these boxes can draw the attention of your target audience. So, focus on designing fascinating graphics that represent your product and highlight your brand persona.
The right selection of colors is also essential in designing a compelling box for your PR campaign. CMYK and PMS color mixing and matching systems are the popular ones you can consider for your boxes.
Selecting the right printing technique can also make a big difference in defining the quality and appearance of your PR boxes. Multiple techniques are available in the market that can print appealing graphics on your boxes. Offset, screen & digital printing are some popular options to consider.
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Tell Your Brand’s Story
One of the prime purposes of sending custom PR boxes to influencers is to boost your brand. That’s why these boxes should show your brand uniquely in the campaign. To do this, you can print your brand logo and taglines on these boxes.
You can also go more creative and add thank you notes in the boxes with your brand name on them. These notes always get noticed in the PR campaigns leaving a lasting impression on the viewers.
Don’t miss any chance to promote your brand! Print your social media links and contact number on PR boxes, so you become accessible to anyone who engages with your PR box campaign.
Sending a PR Box—A Stepwise Guide
Once designing the PR box is done, you can move to send it to the influencer. Send the box decently, so your target audience gets impressed when they see it on social media. Here is an easy guide to sending these boxes to the influencers without much hassle:
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Reach Out Influencers
After choosing the right influencers who can be the face of your brand, reach out to them! You can contact them via email or directly call their business number. Convincing the influencer to promote your campaign is not as difficult as you think.
You need to craft a convincing subject line, so the influencer gets interested in your offer. Do not forget to praise your influencer’s work when elaborating your reason for preferring him/her over others.
Being persuasive and enthusiastic while communicating your campaign idea will give you a plus in convincing the influencer. Also, share compensation details in the same email so the influencer has everything he/she might need to make a decision.
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Pack & Embellish Boxes
Pack your products and thank you notes suitably, so it does not open before arriving destination. You can use tape or glue whatever suits you to close these boxes.
Adding some extra value to your personalized PR boxes will make you witness the amazing outcome of your campaign. You can do this by embellishing these boxes with captivating elements.
Closing the box with a satin ribbon and attaching colorful flowers to it can help captivate the influencers to whom you are sending these boxes and your target audience who will be seeing these boxes on social media.
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Send Your PR Box
Once the packing and embellishing of PR boxes is done, put your focus on sending it to the influencers safely. As discussed above, durable material is important in safely delivering your premium products. Also, you should partner with a reputable shipping company that takes care of safe product delivery.
You can also pack your PR boxes in corrugated cartons for additional protection. Or, you can wrap your product in bubble wrap for cushioning during the transit. This is how you can ensure the safe shipment of your products to the influencers so that when he/she unbox your product, it appears to be in its pristine condition.
Where to Source PR Boxes?
Just because you make an amazing PR box campaign strategy doesn't mean you will win the hearts of your customers. You also need to approach a reliable and reputable packaging company that customizes excellent boxes for your PR campaign.
Look no further than The Customize Boxes. We personalize your PR boxes according to your preferences & requirements. From custom shapes to printing, we tailor everything according to your requirements. By partnering with us, you do not need to worry about the quality of the packaging boxes.
The Customize Boxes also cater to your brand needs while personalizing your required boxes. So, if you are looking for a luxury packaging manufacturer who makes premium boxes for your brand, hit up today!
Conclusion
PR boxes can serve as an excellent marketing and branding tool for businesses. Many buyers get inclined to purchase products after being influenced by the influencers they like. Creating a persuasive and trendy PR box campaign is fruitful yet challenging.
However, we have made it easy for you to imagine, design, and send these boxes with our comprehensive guide. If you are still confused or want to customize perfect PR packaging boxes for your products, reach out to us today!
Imagine, Believe & Achieve With Us!
