Business cards help brands create a unique visual identity, whether it is a product-based or service-based brand. An easy way to tell customers what you offer is to use perfectly customized business cards that align with your brand persona. Every brand, whether it provides products or services, must customize cards that represent its business.
Business cards comprise your important business details such as name, logo, contact information and offerings. The more creatively you design a business card, the more appealingly you can portray your brand story. Read this blog to know important factors to customize business cards perfectly!
Pick the Right Material That Ensures Durability
Material matters most when it comes to customizing business cards because it not only ensures durability but also customizability. Another reason you need to be mindful when choosing the material is to contribute to environmental sustainability. Consider choosing eco-friendly materials that support customization and printability.
Using recycled and sustainable paper shows your commitment to sustainability. Also, 88% of business cards are thrown out, which is affecting the environment. Therefore, using recyclable materials like kraft paper, card stock, and corrugated cardboard can help you reduce waste. You can also build an eco-conscious image when choosing eco-friendly materials for your business cards.
Print the Unique Design with High-Resolution Printing
The design of business cards helps your brand connect with your target audience on a deeper level, fostering brand loyalty. If you are thinking How do I print business cards? Simply,
decide the color scheme, typography, imagery, and design theme that resonate with your brand identity and offerings. Also, consider plant-based inks and energy-efficient printing methods that result in high-resolution graphics and an ethical brand image.
Most brands get their business cards printed on the front side only and keep the back side blank white. However, getting the cards printed with both sides for comprehensive business details and a professional impression. Now the question is, how to design your own business cards? The answer is simple! You need to reach out to a custom printing and packaging company that offers full customization freedom.
Incorporate Protective and Tactile Finish
Once the printing is done on sturdy and eco-friendly material, you may proceed with the coating process to ensure durability and polished appeal. Making your business cards waterproof and scratch-resistant can convey a sense of reliability to your target audience. Also, tactile finishes can enhance the aesthetics of your business cards and attract customers.
Design them with beautiful finishes like foil stamping so that your customers won’t throw them and keep them as a keepsake. Highlighting your branding elements like logo and name with embossing can help you accentuate your brand identity compellingly. Debossing and spot UV add a 3d effect, which tells your customers how much you care about every little detail of your brand.
Explore the Standard Business Card Sizes
The size of a business card is an important thing to consider when customizing because if it is handy, customers will prefer receiving it instead of resisting to take it. What are business card sizes? The answer to this question is that the sizes of business cards may vary depending on region to region. Standard rectangular business card dimensions used in the US are 3.5 x 2 Inches.
On the other hand, the UK and China follow the card dimensions 3.35 x 2.17 Inches and 3.54 x 2.12 Inches, respectively. Most business cards in South Korea, India, Thailand, and Vietnam are customized with the dimensions 3.54 x 2.17 Inches. In Japan, the standard business card size is 3.58 x 2.17 inches. The US business card dimensions are acceptable worldwide. However, exploring standard sizes can help you know what suits your business.
Customize the Right Thickness for Business Cards
How thick is a business card depends on the material thickness and the coating application on the card. For example, if the card is made from kraft paper, the material thickness will be about 0.5 to 1 mm. And when you get it coated with plastic lamination for added protection, the thickness of the plastic lamination will be added to the material thickness to know how thick a business card is.
A standard rectangular business card is 14pt thick, which is equivalent to 0.356 millimeters. The business card thickness is similar to a flyer or brochure. If you want to add a premium branding touch to your business card, you may customize the card thickness to 16pt or 32pt. The higher the thickness, the greater the durability.
Experiment with Unique Shapes of Business Cards
Generally, business cards are designed in a rectangular shape. Almost every standard business card is rectangular, because it is more versatile and easier to customize. You can simply pick the standard rectangular-shaped business cards and get them customized with your necessary business details. However, experimenting with different shapes for business cards can help your brand make a difference in the competitive market.
The shape of the card may also vary from industry to industry. For example, most salons and art & craft brands use foldable business cards in different shapes to exude creativity and modernity. Large square-shaped cards, whose all sides are equal, are used by educational institutions. Likewise, circular business cards are used by homemade candles and apparel brands. Standard rectangular business cards are mostly used in corporations to exude sophistication and professionalism.
Final Thoughts!
Business cards are a necessity for every brand, whether it is a product or service-based. These cards act as a medium between the brand and its target audience. A brand’s USPs, contact information, offerings, and name are some important components of a professional business card. You can customize the shape, size, thickness, and design of a business card according to your brand personality. Using eco-friendly business cards can help your brand build an eco-conscious image.
Feel free to contact us at (972)-590-8867 or sales@thecustomizeboxes.com if you have any questions regarding business cards. We would love to assist you!
