Brands' All-Time Favourite Food Packaging Design Ideas

Tasteful and exciting appetizers are increasing at a rapid rate in global fusion cuisines. From sushi and saucy steamed dumplings to the crunch trend on fried items, consumers are now spending their weekend rituals hunting for the best food in town. And the one that wins? It's not just great taste, but the appealing packaging that stimulates appetite, communicates value, and drives purchase intent.

If your food stall, deli, takeaway boxes, cafe, product packaging, or shelf display in retail stores is lacking effective packaging, you are already at a disadvantage. But don’t worry, you're in the right place! By reading the blog at the end, you will discover packaging design ideas that can help you create packages that not only stand out on shelves but also drive sales. Read on!

How to Design the Best Food Packaging?

When designing food packaging boxes, it's important to keep the following factors in mind: 

1. Prioritize consumer health.  
2. Include a nutritional column, expiration date, and other essential information.  
3. Ensure product integrity and shelf life.  
4. Focus on functionality.  
5. Enhance the consumer experience.  
6. Consider sustainable packaging options.  

By addressing these aspects, you can create effective and responsible food packaging.

Market Strategy Applied in Food Packaging Design Ideas That Prioritise Consumers' Health & Experience

Explore how these market strategies shape consumers' perception:

Material Safety

Aside from using single-use plastic and mixed-material packaging, brands should choose sustainable packaging. A strategic move in custom food packaging, whether it’s beverage packaging, chocolate packaging, or any food packaging, choose these materials that prioritize consumers' preferences and health:

• Use only approved food-grade materials that won't leach harmful chemicals into food. (such as kraft boxes, cardboard, and paperboard).
• Ensure chemical compatibility, especially with hot foods or acidic/fatty products. (such as glass and steel packaging).
• Check for non-intentionally added substances (NIAS) and other potential contaminants.

Maintaining Health & Safety (Labelling & Information)

Aside from ensuring FDA-approved material, healthy and safety information will effectively convey several aspects to earn consumers' loyalty and product value: 

• Clearly state the food name, ingredients (with allergens), net quantity, calories, and origin.
• Include mandatory dates (use-by, best-before) and necessary warnings or storage instructions.
• Add manufacturer/distributor details.
• Add information for easy tracking in retail stores

Maintain Product Integrity for a Longer Period

When launching a new product, one of the main challenges you may encounter is lower sales due to consumers' trust issues. To address this problem, consider the strategy of prioritizing simplicity in design to enhance interaction. Use clear packaging that showcases the contents inside, which can significantly influence shoppers' decisions. Here are several ways to ensure product integrity:

• Add barriers against oxygen, moisture, light, and contaminants for envoirmnetal sensitive food. (such as mylar bags).
• Ensure structural durability to withstand handling, transport, and stacking.
• Withstand required conditions (freezing, heating, refrigeration).

Sustainable Packaging For Eco-Branding

A recent survey shows that 53% of Americans are willing to pay an additional 1-3% for sustainably packaged food. This shift in consumer preferences has influenced food business owners to adopt sustainable packaging instead of traditional plastic. 

One of the key considerations in food packaging is effective preservation, which relies on the quality of the materials used. This raises an important question: Can biodegradable materials maintain food integrity? The answer is yes! Their plant-based composition and minimal chemical usage in manufacturing make them both durable and sturdy.

Here are some sustainable packaging materials you should consider:

• Kraft Paper Packaging
• Plant-Based Packaging
• Mushroom Packaging
• Sugar Cane Packaging
• Bamboo Packaging
• Recycled Plastic or cardboard packaging

Example of Some Trendy Food Packaging Design Ideas You Should Try!

Pick out your favourite way of packaging from some of the trendy businesses that use all the rules of market food packaging design ideas, incorporating consumer satisfaction & business growth:

Pasta Packaging

Rustichella d'Abruzzo uses brown paper bags for much of its classic line of pasta. This design is widely recognized for its authentic Italian look, high quality, and rustic charm. On the other hand, minimalist designs convey sophistication and a modern branding style without compromising the ecosystem.

Coffee Packaging

Stumptown Coffee Roasters is a prominent player in "Third Wave Coffee," recognized for its high-quality beans and robust flavor, marked by brand aesthetics that balance functionality with minimalist yet informative packaging. Their new packaging, called “Our Better Bag”, represents another step towards sustainability, incorporating 30% consumers' recycled consumer material. This initiative helps to reduce their envoirmnetal footprint and attract eco-conscious consumers.

Takeaways Packaging

This “TOGO BURGER” convenient packaging is designed for consumers on the go, making it easy to enjoy meals from home to the office. The robust material prevents any leakage, and the thoughtful design serves as a handy carrier for take-out burger meals, which include a burger, fries, and a soda.

Edible Packaging

Edible packaging might sound foreign, but here’s what it brings to the table. Food items such as candies, fruits, baked goods, and dairy products can be wrapped or contained in packages made from materials like seaweed, algae, rice paper, fruit peels, and other plant extracts. Take KFC as an example, they are currently experimenting with edible packaging for cups that can be eaten after drinking. The cup is made from edible materials like wafer and lined with sugar paper. This interesting new packaging will appeal to environmentally conscious customers. Discover the pros of edible packaging in today's trending world.

Conclusion

Before launching any product, choosing the right packaging design ideas should be your priority to maximize the interaction and engagement of consumers. Dig into your product, understand customer demand, and learn what is trending nowadays.

You can create your packaging from scratch with The Customize Boxes. We also offer innovative & trendy food packaging ideas that will shape and enhance the hype of your product among consumers.