Being a sustainable brand is rewarding as more customers start to purchase from the brand. More importantly, as countries are coming up with different sanctions, it is crucial to switch to eco-friendly packaging to avoid legal battles. Read this blog to know about sustainable packaging and how your D2C brand can embrace it in 2025.
What Type of Sustainable Packaging is Available?
Before you even begin to find the eco-friendly packaging for your products, it is important to know the difference between the different types of sustainable packaging. Most commonly, brands go for three types of eco-friendly packaging options. Have a look at these three and decide which one you need for your products:
Compostable
Compostable packaging is the one that can easily be disintegrated at home. It is the type of packaging that can easily disintegrate when left in the right environment. Unlike plastic packaging, when exposed to the right factors, this packaging can disintegrate easily, within 90 days.
Biodegradable
Biodegradable packaging is also another form of eco-friendly packaging that can disintegrate. Howeve,r this type of packaging takes more time than a compostable packaging. Most biodegradable packaging needs to be taken to a commercial facility as it can take up to years to disintegrate.
Recycled
The third type of packaging is the one that is recycled or can be recycled. Some brands only use recycled packaging as it helps in having a reduced carbon footprint than using a fresh one. One such way is to encourage customers to return the packaging once they have received their product.
What Materials to Consider for Packaging?
There are several eco friendly packaging materials available in the market that your brand can choose from. However, deciding the right type of material can be a daunting task. Once you know which material is best for what type of products, the process gets easier from there. Let’s have a look at some of the sustainable packaging materials you can offer to your customers, while keeping your products safe:
Kraft
Pick Kraft boxes when you have to ship lightweight items within a short distance. This material is a highly sustainable packaging material that offers a natural, rugged appearance. Most brands use Kraft packaging to give a raw appearance to their packaging. You can keep the items safe from factors such as dust and humidity to a large extent with this material. Most brands customize Kraft boxes to make charming boxes such as Gable boxes, pillow boxes, pyramid boxes, and more.
Cardboard
Several items, such as cakes, macarons, vapes, and even tissues, are packed in cardboard boxes. This material is a durable packaging material that can keep the products safe from external factors better than a regular Kraft. Using cardboard boxes will keep your products safe during shipping while reducing your brand's carbon footprint. You can customize these boxes and add custom fillers and inserts to ensure the product remains safe from jerks during shipping.
Corrugated Cardboard
Use corrugated cardboard when you are shipping products such as ceramics or glass items. This box offers a corrugated flute that offers cushioning with two cardboard layers around it. You can choose different types of flutes based on the design and printing needs. Customize the corrugated cardboard boxes, keeping in mind your product’s needs and customer demand. Customers can save on shipping costs as corrugated cardboard boxes are lightweight.
Seed Packaging
Brands are offering seed packaging to customers so they can free two birds with one stone. With this type of packaging, you can easily and safely ship your products. And once the customer opens their packaging, they can bury the same packaging in soil and get different flowers or even fruits. You can get different seeds such as tomatoes, lilies, daisies, rose,s and more for the seed packaging to boost sales. To make this packaging more attractive, use paper stickers in different designs and colors.
Glass
When it comes to eco friendly food packaging, brands often use glass packaging. Most of the brands pack their pickled food items in glass jars as it is a recyclable material and better than plastic. The fashion industry also uses glass perfume bottles for a sleek look. The beverage industry is also using glass packaging to add products such as milk, carbonated beverages, and baby food puree. Inform customers about taking the glass to a nearby recycling center, as it cannot be recycled easily at home.
Go for the Ship In Own Container Option
Whether you are using a third-party platform to sell your products or doing it directly, opting for SOIC will help your brand reduce waste. This Ship In Own Container strategy or option indicates that the product is shipped without adding an extra brown box for protection. Most brands used to add a bigger box around the primary packaging to keep it safe. However, as brands are moving toward achieving their sustainability goals, SOIC is becoming more and more popular.
Reduce Packaging Size
Yes, having extravagant packaging might help your brand in catching attention, but at what cost if the customers are looking for sustainability? Being an eco-friendly brand is more than just using sustainable materials for packaging and designing.
It’s about choosing ways to ensure the carbon footprint is minimized with each passing day. So, if you think your packaging can be reduced while still ensuring the product protection, go for it. Customers would appreciate a brand that is mindful of their practices.
Use Nature-Friendly Materials for Customizations
Attracting customers may seem like a daunting task, but there are several ways you can go about it. While most people think sustainability only means either green or a bland brown, we have something that would help your brand. Using soy-based inks for the designs and colors is going to pop out the designs and attract customers. And? You can easily market that your packaging is a hundred percent sustainable, even with all the dazzling colors. This is going to attract more customers and will help your brand in driving sales.
Choose Eco-Friendly Packaging and Boost Sales
Now that you know how to incorporate sustainable practices in your packaging as a brand, it is time to get to business. You can always get professional consultancy with no extra charges from us for the designs and colors. Contact us today and get your hands on the free custom quotes for your sustainable packaging needs.
Eco-friendly packaging does not pose a threat to the environment. Unlike plastic packaging, it can be disintegrated easily in a home environment or at a commercial facility.
Using paper-based packaging can help your brands decrease the impact on the environment. You can also go for recycled packaging and stay true to the cause.
Avoid using plastic packaging and choose plant-based ink for the designs. Using minimalist designs can also contribute to being environmentally friendly, as it uses fewer resources.
