Branding and packaging can make or break your business. Thus, it is of utmost importance that you pay enough attention to these two, while keeping in mind the ongoing market trends, when introducing your brand to the market.
No matter how revolutionary your product is, it will stay on the shelf if you do not market it the right way. Read this blog to learn how branding and packaging can benefit your brand in the long run!
Protects Your Product
Packaging helps your products reach the consumers safely. Whether your product is fragile or not, adding an extra layer of protection around it ensures that it does not reach the customers damaged. There are different types of packaging boxes that you can choose depending on the weight and fragility of your product. Some of them are:
Paperboard- Created from wood pulp, paperboard is a light packaging material used for packaging lightweight and non-fragile items like cereal boxes, etc.
Kraft- Kraft is created after the wood pulp is chemically processed to give it a certain thickness. It is not as flimsy as paperboard and can be used in industries like cosmetics, jewelry, etc.
Corrugated Cardboard- This type of packaging is usually made up of three layers; the inner layer is a fluted kraft while the outer two are cardboard. The flute protects the product better than the former two. Depending upon the delicacy of the product, the layers can be increased.
Rigid- Mostly used to package luxury items, rigid boxes provide optimum protection compared to other types. It protects the products from water damage and other external damage.
Creates Brand Identity
Good packaging and branding will help your brand create its unique identity, which is a long-term goal for every business. With the right promotion strategies and high-standard packaging, consumers will identify your brand on the shelf without you being present to attract their attention.
While choosing the packaging you should place yourself at the consumer end to see what would you expect in a packaging. Nobody wants to receive their products in a box that is highly susceptible to external damage.
Provides Better Unboxing Experience
In the world of social media, a better unboxing experience can eventually help your brand in getting better sales. Although it is not a fact, it can attract others to your brand.
Most brands not only use unique styles and designs in packaging their products, but they also add value to the boxes. You can also do so by adding small freebies and adding personal notes for the customers to create a strong emotional connection with them.
Protects Your in Legal Battles
Packaging and branding your product in a certain way can help you from getting into legal battles. If your product can cause a side effect or should not be used under certain circumstances, making it a part of your branding and packaging is better.
For instance, many skin-care brands add a disclaimer to inform customers that their product is not suitable for certain skin conditions and types. Moreover, you should not advertise something your product cannot achieve. False promises can help your brand with initial sales but they are bound to break your brand sooner or later.
Represents Your Business
The kind of packaging you use represents your brand. What comes to your mind when you see a rigid box? Most consumers think that the product is high-end when they look at the box. This is how you can use packaging and branding to translate and represent your business.
Helps You Stand Out
Thousands of brands compete in the market today, and besides the product’s authenticity, the way it is packaged and promoted helps them stand out. This is a very vast field where you can bring your imagination to life.
From choosing the right packaging box to the colors and even styles, you can help your product stand out on the shelf so that consumers can get attracted to it. If your product is aesthetically pleasing, you should opt for window boxes so consumers can see it while passing the shelf.
However, that is not all, choosing the right colors for your packaging also helps brands stand out. Colors can represent the product really well. Some examples are:
Pastels can represent calmness and spring. These colors can be used if you are packing light-scented perfumes.
Earthy tones help in representing the brand’s goal of sustainability in most cases. However, it is not limited to just that, these colors also represent warmth. Many candles with autumn and warm scents use these tones in their packaging.
Dark shades are often used to represent authority and luxury. Many high-end brands use black in their packaging.
It is not only the color that helps you stand out but a variety of other factors like the design, styles, add-ons, etc. Many packaging companies help you figure out the right combination to make your brand stand out.
Helps in customer retention
Building a strong brand presence through the right branding and packaging helps in customer retention. Given the environmental conditions, consumers are turning towards sustainable options, even if that means spending some extra money.
Sustainability is not only limited to biodegradable packaging boxes. The kind of dye you’re using alongside the ingredients in your products also constitutes your brand’s sustainability. Using soy-based dyes and marketing can help attract customers and eventually retain them.
Summarizing The Above Discussion!
Choosing a carefully curated path for branding and packaging your products can help your business in the long run. However, it is important to find the right packaging company to help you achieve your goals.
The Customize Boxes offer a quick free quote to brands and help them come up with the right packaging. But, that’s not the only thing we are offering for free. Our design team translates your ideas into reality for free. And with the free delivery nationwide, you don’t have to spend extra charges.
So, get a quote from us today. Why reject it when it’s free?
