Why are soaps dealt differently? Interesting question! Since soap is in the category of personal-care products, its presentation can make or break the branding game. If it’s aesthetically unpleasing, it won’t attract the shoppers. Also, the dysfunctional design can put the delicate structure of the soap at risk, which may be compromised during the logistics. At the top, the personalisation is something that the soap brands want to deliver and play on its full potential by all means.
Following these challenges and risks, it is impossible to ignore those aspects. That’s why soap packaging is always catered to the best way possible, even if the brand has low standing in the market. Here in this blog, we’ll discover the advantages in detail. Read on to know more.
Perks of Opting for Custom Soap Packaging
If you haven’t discovered the benefits of the soap boxes before, below are some of the perks that can align with your brand’s requirements and the planet.
Sustainability & Eco-Friendly
For the products that are used and replaced its packaging can put too much strain on the environment. That’s why it must be packed in an eco-friendly material that is easily compostable and doesn’t leave a bad impact on the planet. The top sustainable materials for the soap boxes are kraft, cardstock, and corrugated for bulky soaps.
Once these boxes are thrown into the bins, their recycling starts immediately. It can be composted or crushed into pieces for pulp making, which is reused to make the same packaging material. This eliminates the carbon footprints, which are quite common with non-paper materials such as plastic & its other types.
Educate Even with Compact Packaging
Customers want to know more about their purchase, especially when it comes to items like soap. The ingredients, formulation, and certifications — all these aspects combined influence the buyer to make a purchase confidently. Thankfully, bespoke soap boxes fulfill this need and can be printed in a versatile manner to display the relevant information creatively.
From the manufacturing date to the allergies to specific skin types, these boxes can be mentioned with all elements to empower a customer in their buying journey. This leaves a great impression from the start and sets a robust branding foundation.
Extend the Product’s Lifespan
Direct exposure of soap to the environment may degrade its quality and even spread scents unwillingly. This can be costly, as the soap becomes unpalatable at that stage. That’s where the custom soap packaging offers the soap’s preservation until usage. Means when the customer opens it for the first time, it’ll be the same as just packed.
However, no one prefers to purchase a soap-product which isn’t presented well on shelves. But with tailored boxes, it serves both purposes — the exquisite presentation & the secure packaging.
Never-ending Customizations
Standard soap is either square or rectangular in shape. They can be easily fitted into the normal or even stock-made boxes without any hassle. But what about the custom sizes? Well, packing them distinctively thus demands a box that is tailored just for the soap’s dimensions, catering from start to end, and any other shape.
Likewise, there are many customizations you can opt for, such as printing, finishing, and add-ons. These alterations promote the exclusiveness of the soaps and make them stand out from the rest of the available options.
Budget-Friendly Marketing Tool
If your brand is striving to spend thousands of dollars in the marketing budget and still isn’t getting the results you desire. This means the fault isn’t in the things you’re doing but in how you approach it. Rather, divert the same budget to tailored soap packaging and see how it brings you fantastic results even in a cost-effective manner.
Every time someone purchases the soap and finds the impactful packaging, they start recommending your brand in their social circles. This word-of-mouth marketing increases your brand awareness, thereby increasing your sales.
Silent ROI on Packaging
Brands can calculate the ROI of campaigns on all platforms, including social media, web, and direct channels. But for packaging, it’s a bit tricky to get the real insights. This doesn’t mean that it can’t be calculated at all. Indeed! Packaging is among those contributing factors whose return is so significant that brands can’t afford to change them once it aligns with the brand’s theme.
Likewise, its return is silent but speaks on the financials when the executives count on the source of the revenue. So, it’s always a win-win by all means.
Deliver the Soaps, the Bubbly Way
With all of the above-mentioned aspects, you can beat your competitors very smartly. But before you rely on guesswork and experimentation on what works for the soap packaging, or not. We recommend that you consult with an expert having extensive experience in the industry as The Customize Boxes. They’ll guide you in detail after understanding your branding requirements and offering a tailored solution.
Contact them either by calling at (972)-590-8867 or writing to sales@thecustomizeboxes.com for a detailed 1:1 conversation without paying a single penny. So, reap the benefits of soap packaging to set your distinctive position in the market.
Indeed. Tailored soap packaging is much recommended over stock-produced boxes, which are inconsistent in quality, materials, and dimensions. That’s how the bespoke boxes provide you with a unique solution with top-notch quality from start to end.
You can opt for paper-based simple boxes, which are crafted from a single material rather than multiple options. These provide sustainability and can stand out even with minimal branding elements.
It’s not recommended to opt for an oversized or undersized box as doing this either results in a tight fit or leaves extra room inside the box. This eventually damages the shape of the box and delivers a bad impression.
